Product Contract
- description: what is your product?
- value proposition: who is your user? how does the user benefit? where and when used? why would someone want this?
- User persona
- market
- user needs, product attributes, engineering specifications
Product Contract Example
A simple partial example of a product contract is provided below. description: portable electric device for lifting automobiles value proposition: a portable automobile lift that allows amateur enthusiasts to work on cars, on weekends at home, as comfortably as using a commercial lift user persona: backyard mechanic market: automotive accessoriesuser need | product attribute(s) | engineering specification(s) |
can be easily transported | weight | less than 40 lbs |
is easily stored in the home garage | size | less than a 24" cube |
can handle most repair situations | capacity | up to 3000 pounds |
can be used on many uneven surfaces | stability | stable at 16" height with 400 lb side load |